You Have To Market Online Differently
Online marketing is not quite the same as marketing in the bricks and mortar sense. For a start you can not just dress some one up in a carnival costume and get them to stand in the high street and give out leaflets to draw attention to a promotion you are doing. This is one of the most used marketing ploys that is used, often by businesses large and small. There is nothing more eyecatching than some one dressed as a pirate walking down the street.
Indeed mascots are often used, for business and also sport, but this is not a thing that works in the virtual world, so you have to look at different thing to use. This could be a thing like an online competition that is encouraged to spread virally with social media playing a big part. Once you have people interested and visiting your site it is then up to you to engage them in your product or service, again this has to be done in a slightly different way to a normal business. Things that can be used in competitions can be something relatively cheap such as a top toy 2011, or something much bigger such as a car.